From the founder
Why I built this.
In my view, supplement ads are rarely turned down for the product. They are turned down for a line. That is why I built Merchient to read a brand’s lines the way Meta’s health review, the FTC and the FDA read them.
Vera, Merchient’s AI employee, does the reading: ads and pages. What she finds goes on one panel, Claims Facts. It shows the pages read and the date they were read, the claims read under High risk, Medium and Fine, and the rules your lines touch most often. With it comes the riskiest line, why it is flagged, and a safer rewrite.
Every finding is flagged for your review: you decide what to change, and Meta makes the final call on every ad. This is risk review, not legal advice.
We publish the lines Meta’s health review and the FTC act on, anonymised, on the weekly page. If you would like your own panel, put your website in the preview.
Varma, founder of Merchient