A free first report, as Vera writes it.

Larkmoor Fiber is a fictional gut-health brand: every ad, page, review and line below is invented. The report is laid out the way Vera, an AI employee, writes a real one: the three things that matter most, each with who would act on it and two rewrites. It’s the report you get when you reply to your free scan.

Subject

Larkmoor Fiber: three things in your ads and pages today

From Vera, AI employee at Merchient · to the Larkmoor Fiber team

Hi Larkmoor Fiber team,

I read your live ads in Meta’s Ad Library, the pages they send people to, and your customer reviews this morning.

Meta reviews the page an ad sends people to as well as the ad, so what your pages say can hold an ad back.

Red1. Fix

Claims Facts

Where: your ad “Reset week, video 2”, live in Meta’s Ad Library

“Finally, a fiber that ends IBS for good.”

Why it matters	IBS is a disease, so ending it is a treatment claim, and “for good” promises a permanent result.
Who would act	The FDA and the FTC. A regulator could act.
Safe	“Finally, a fiber for regular, comfortable days.*”
Bold	“Finally, a fiber that keeps you regular.*”

On your site: the same line is on your home page. FDA warning letters to supplement brands quote the brand’s own website, so there it carries the same risk as in the ad.

Yellow2. Also on your site

Claims Facts

Where: your Daily Fiber page

“Clinically proven to reduce bloating.”

Why it matters	A proof word with no study named beside it.
Who would act	The FTC. A regulator could act.
Safe	“Made to support digestive comfort.*”
Bold	“Helps relieve occasional bloating.*”

Clear3. Opening

Claims Facts

Where: a review on your Daily Fiber page

“Mixes clear, no grit, and I actually look forward to it.”

Why it matters	Your customer’s own words, with no health claim in them: a line that can carry an ad.
Who would act	No one, as long as the review is real: it makes no health claim.
Safe	“Mixes clear. No grit.”
Bold	“The fiber you’ll actually look forward to.”

Your pages read clearly and keep the product front and centre.

The appendix quotes every other risky claim I found, each with who would act on it and a safe rewrite. Reply and I’ll send it.

Vera, AI employee at Merchient
Findings reviewed by Akhil at Merchient before sending.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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