What runs longest: Hormones supplement ads

Lines from ads in Meta’s public Ad Library, longest-running first, each with Vera’s tier and rule.

Running longest is not proof a line sells: a brand keeps an ad running for its own reasons. Correlation only.

No brand, product or ad is named. Flagged lines are described, not quoted.

Longest-running first

53 ads in this category, read by Vera from 30 October 2026 to 2 November 2026. Days running is how long each ad had been running when we read it, from the start date the library shows. The first three lines are shown; the rest are locked, with the rank, the days running, the tier and the rule in view and the line hidden.

Tiers: Red is wording Vera expects a regulator or a platform to act on, Yellow is any other finding, Green is nothing to flag. The rule is where the finding comes from: the FTC, the FDA or Meta’s ad rules.

Rank	Days running	Tier	Rule	The line
1	344	Yellow	FTC	A line that gives the share of people with a common symptom and shows no source for the figure.
2	304	Yellow	FTC	A line that calls a brand the only one that takes health seriously and shows no basis for it.
3	202	Red	FDA	A line that promises to fix a named gland by natural means.
4	195	Red	FDA	Locked
5	193	Yellow	FTC	Locked
6	191	Green	None: nothing to flag	Locked
7	167	Green	None: nothing to flag	Locked
8	165	Yellow	FDA	Locked
9	158	Red	FDA	Locked
10	154	Red	Meta	Locked
11	151	Red	FDA	Locked
12	141	Green	None: nothing to flag	Locked
13	132	Red	Meta	Locked
14	128	Green	None: nothing to flag	Locked
15	128	Green	None: nothing to flag	Locked
16	122	Red	FDA	Locked
17	117	Red	FDA	Locked
18	115	Yellow	FTC	Locked
19	108	Red	Meta	Locked
20	103	Red	Meta	Locked
21	103	Red	FDA	Locked
22	102	Red	FDA	Locked
23	101	Red	FDA	Locked
24	98	Red	FDA	Locked
25	96	Red	FDA	Locked
26	96	Yellow	FTC	Locked
27	92	Yellow	FDA	Locked
28	84	Green	None: nothing to flag	Locked
29	83	Red	FDA	Locked
30	81	Yellow	FTC	Locked
31	61	Yellow	FDA	Locked
32	47	Yellow	FTC	Locked
33	46	Red	FDA	Locked
34	43	Red	FDA	Locked
35	41	Yellow	Meta	Locked
36	39	Red	Meta	Locked
37	38	Yellow	FDA	Locked
38	37	Red	FDA	Locked
39	33	Red	FDA	Locked
40	31	Green	None: nothing to flag	Locked
41	30	Yellow	FDA	Locked
42	30	Green	None: nothing to flag	Locked
43	28	Red	FTC	Locked
44	21	Green	None: nothing to flag	Locked
45	20	Red	Meta	Locked
46	17	Green	None: nothing to flag	Locked
47	16	Green	None: nothing to flag	Locked
48	16	Yellow	FDA	Locked
49	14	Yellow	FTC	Locked
50	12	Green	None: nothing to flag	Locked
51	11	Red	FDA	Locked
52	10	Yellow	FTC	Locked
53	7	Red	FDA	Locked

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Median days running, by tier

Tier	Ads	Median days running
Red	25	101
Yellow	16	71
Green	12	57.5

Method

We read ads in Meta’s public Ad Library. Vera, an AI, read each ad’s words against Meta’s published ad rules and the FTC and FDA guidance, and gave each a tier and the rule it rests on. A tier and a rule show what Vera flagged; we do not know what Meta decided about any of these ads. Vera read each ad’s headline and the start of its text, not its picture or video or the page it leads to.

Risk review, not legal advice.

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