After you join
What happens after you pay, in order.
Updated
You do two things on the first day. Then Vera, Merchient’s AI employee, gets to work, and Akhil reviews the findings before every first report.
The order
- Send us your store’s address. Email it to hello@merchient.com. Vera reads your public pages line by line. Nothing to log in to, no software.
- The full first report, within 48 hours. You get the full first report within 48 hours of connecting, counted from when you share it. Each risky claim is quoted, with who would act on it (Meta, the FTC or the FDA) and a safe rewrite that keeps the hook. Akhil reviews the findings before every first report. After that, a brief from Vera every morning: new or changed risks, or a one-line all-clear.
- A claim dossier for each product. After the first report: for each product, the claims it makes, the evidence for each claim at your product’s dose, where the claim has been approved, and its history.
- Rescue: send us any rejection. If Meta rejects an ad or Amazon pulls a listing, send it through the rescue form, or email it to akhil@merchient.com with the subject “Rescue”. The same day, on US business days, you get the real reason in plain words, a fixed version that keeps the hook and a draft of your appeal. You submit them yourself, and Meta or Amazon decides.
What Vera checks today
Vera checks the claims she reads against Meta’s ad policies and FTC and FDA guidance. Today she reads:
Checked today
| Meta ads | Your live ads and their review status, through the view-only share. |
|---|---|
| Website | Your public pages, including the pages your ads send people to. |
| Reviews | The reviews shown on your public pages. |
| Label | A photo of your Supplement Facts panel that you email her, or the panel on your product page. |
| Creators’ posts | Scripts and captions you email her before they go out. |
| New ads | Any new ad sent to Vera gets a verdict and a safe rewrite the same day. |
| Rule changes | Every week, what changed in Meta, FTC and FDA rules and what it means for your ads. |
What she does not check yet
- Email and SMS: coming soon. Vera does not read your Klaviyo account, or the marketing emails and texts you send, yet.
- Review apps: connecting one with a read-only key is coming soon. Until then she reads only the reviews on your public pages.
- Amazon listings: coming soon. A pulled listing can still go through rescue.
- Support replies: coming soon.
- Google Ads and Shopping: coming soon.
The connect page has what to do for each surface.
The limits
- Vera never posts, edits or pauses anything in your accounts: she reads, and she drafts. You submit every fix and appeal yourself.
- Meta makes the final call on every ad, and Amazon on every listing. We cannot promise either approves a fixed version or an appeal.
- We cover rejections and restrictions caused by the claims in your words. A rejection that comes from payments, tools, account security or Meta’s limits on tracking data is outside what we fix; if that is what a notice says, we tell you, and the free account checklist is the place to start.
- No promise that an account is never restricted, because Meta acts for reasons beyond claims.
- Risk review, not legal advice. You stay responsible for your ads.
- You can remove our access in Meta at any time, without asking us: here is how. The guarantees and cancellation are in our terms.