Fictional example
A morning with Vera
What arrives every morning.
This is the morning email from a fictional training brand that Merchient uses for testing, as Vera wrote it on 21 October 2026 from the brand’s test store and email account, and one product’s claim dossier. Nothing on this page is a real brand, product or customer.
The morning email
Claims Facts: 1 Red, 2 Yellow.
Fictional example
Claims Facts
Good morning. Here is what Vera checked on your store and email overnight, and the 3 items to do first.
| Lines checked today | 25 |
| Red · fix today | 1 |
| Yellow · fix before it runs | 2 |
| Green · nothing found | 22 |
| New since yesterday | 3 |
| Read: 3 product pages, 2 collections, 3 store pages, 2 email draftsRed and Yellow are risk levels from the rules, not a guess at what Meta will do. |
Do these first
1 · Red · fix today
Product page /products/magnesium-night, line 3
“Two capsules with dinner.”
Why: The page tells customers to take 2 capsules, but the label says 1.
Fix: Make the page say what the label says: “One capsule with dinner.” If 2 is right, the label and its Supplement Facts change first.
Confirmed: quoted from today’s read. Ask about it with 6201065292e4.
2 · Yellow · fix before it runs
Email draft “Black Friday preview (fictional)”, body line 2
“Take 30% off everything with code BF30.”
Why: It offers code BF30, but your store has no such code, so a customer who tries it is turned away at checkout.
Fix: Before this email goes out, create BF30 in Shopify with the offer the email states, or change the email to a code the store runs: GREENS15, SUB10.
Confirmed: quoted from today’s read. Ask about it with ef597faf89ce.
3 · Yellow · fix before it runs
Email draft “Black Friday preview (fictional)”, body line 3
“Or come back for 20% off with code COMEBACK20.”
Why: It offers code COMEBACK20, but your store has no such code, so a customer who tries it is turned away at checkout.
Fix: Before this email goes out, create COMEBACK20 in Shopify with the offer the email states, or change the email to a code the store runs: GREENS15, SUB10.
Confirmed: quoted from today’s read. Ask about it with 210f773fb9a8.
Not checked today: SMS: not set up on this account; Meta ads, Amazon listings and reviews: not connected; images and video in pages and emails: not read (text only); a second, slower reading of each new line: not run yet (lines were checked against the rule book’s word list).
Reply to this email to ask Vera about any item. Vera reads your pages and emails; she changes nothing on your store and sends nothing for you.
Vera, Merchient · a daily watch of your claims
Claim dossier
Magnesium Night Capsules.
Every claim gets a dossier: its wording, where it appears, the evidence at your dose, and its history. This is the fictional training brand’s dossier for one product, as of 21 October 2026.
Dose per serving
Serving size: 1 capsule. Servings a day: 1. Suggested use: one capsule with dinner. Confirmed: read from the product’s label text.
| Ingredient | Per serving | %DV |
|---|---|---|
| Magnesium (as magnesium glycinate) | 120 mg | 29% |
Claims
| Wording, where it appears, evidence at this dose | Tier |
|---|---|
| “Two capsules with dinner.”Directions · product page | Red |
| “Magnesium contributes to normal muscle function.”Claim · product page · evidence: cs-magnesium-05 (authorised), cs-magnesium-11 (monograph), cs-magnesium-15 (monograph), cs-magnesium-20 (evidence-supported), each within the row’s dose | Green |
| “Magnesium glycinate, 60 capsules.”Claim · product page · no claim-strength row matches | Green |
| “Part of a calm evening routine.”Claim · product page · no claim-strength row matches | Green |
| “Subscribe and save 10% with code SUB10.”Offer · product page | Green |
| “One capsule with dinner.”Directions · label | Label: not judged |
Finding history
6201065292e4 · rule R16 · Red (confirmed) · open since 21 October 2026: “Two capsules with dinner.”
Approvals
None yet. An approval is recorded by a person.
Backed at this dose, not said yet
Stronger claims the evidence supports at this product’s dose, which its pages do not make yet. Each is Vera’s match (a guess, not confirmed), tested at 29% of the US Daily Value against the EU’s “source of” level (15% of the EU reference intake).
“Magnesium contributes to a reduction of tiredness and fatigue” cs-magnesium-01 · authorised
“Magnesium contributes to electrolyte balance” cs-magnesium-02 · authorised
“Magnesium contributes to normal energy-yielding metabolism” cs-magnesium-03 · authorised
“Magnesium contributes to normal functioning of the nervous system” cs-magnesium-04 · authorised
“Magnesium contributes to normal protein synthesis” cs-magnesium-06 · authorised
Warnings: Evidence, not advice. Another country’s authorisation is not US permission; a US wording still needs review. Risk review, not legal advice.
Read the label on your own ads. Free.
Send us your brand. Vera emails you the riskiest line in your public ads and pages, why, a safer rewrite and how many more like it she found.
Or write to hello@merchient.com