What can you say about vitamin E in your ads and on your site?

The library supports 1 wording for vitamin E; the strongest is “Helps protect cells from oxidative stress” (strong, 1.8-1,000 mg AT a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Prevents heart disease or cancer, outside FDA’s qualified wording”.

Also called: Alpha-tocopherol, d-alpha-tocopherol, dl-alpha-tocopherol, d-alpha-tocopheryl acetate, dl-alpha-tocopheryl acetate, d-alpha-tocopheryl succinate

Reviewed 15 October 2026

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Strong evidenceWording 1

Claims Facts

“Helps protect cells from oxidative stress.”

Daily dose	1.8-1,000 mg AT a day
Support	Listed by Health Canada and authorized in the EU after EFSA review.
Dose details	Adults 19 and older. Health Canada: 1.0 mg AT up to 500 mg AT a day as dl-alpha-tocopherol, or up to 1,000 mg AT as d-alpha-tocopherol. EU: at least 1.8 mg, 15% of the 12 mg EU reference value (Regulation (EU) No 1169/2011, Annex XIII).
Form	Alpha-tocopherol (d- or dl-) or its esters, counted as mg alpha-tocopherol (AT)
Sources	Health Canada monograph: Multi-Vitamin/Mineral Supplements Commission Regulation (EU) No 432/2012, list of permitted health claims

How strong the evidence is

Strong evidence: At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence: One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence: The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Vitamin E

Wording to avoid	Reason
“Prevents heart disease or cancer, outside FDA’s qualified wording”Names diseases. FDA’s qualified claims on antioxidant vitamins and cancer have set wording (see fda_health_claims).	Disease
“Treats fatty liver disease (NASH)”Names a disease.	Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Sources

Where this comes from.

All ingredient guides

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