Merchient’s ingredient library

What can you say about valerian in your ads and on your site?

The library supports 2 wordings for valerian; the strongest is “Traditionally used in herbal medicine to help relieve occasional sleeplessness” (limited, 0.3-12 g dried root (or extract equivalent) a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats insomnia”.

Also called: Valeriana officinalis

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Limited evidenceWording 1

Claims Facts

“Traditionally used in herbal medicine to help relieve occasional sleeplessness.”

Daily dose0.3-12 g dried root (or extract equivalent) a day
SupportTraditional use in Health Canada’s monograph; ODS calls the clinical evidence on sleep problems inconclusive.
Dose detailsAdults 18 and older; at most 3.6 g per dose; take 30-60 minutes before bedtime as needed.
FormDried root, powder or extracts
SourceHealth Canada monograph: Valerian

Limited evidenceWording 2

Claims Facts

“Traditionally used in herbal medicine to help relieve restlessness or nervousness.”

Daily dose0.3-12 g dried root (or extract equivalent) a day
SupportTraditional use in Health Canada’s monograph; no other listed source supports it.
Dose detailsAdults 18 and older; at most 3.6 g per dose.
FormDried root, powder or extracts
SourceHealth Canada monograph: Valerian

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Valerian

Wording to avoidReason
“Treats insomnia”Names a sleep disorder; ODS says evidence for valerian in insomnia is inconclusive.Disease
“Works like a sleeping pill”Compares the product to a drug.Drug
“Helps you fall asleep if you have difficulty falling asleep”FDA’s 2000 rule (page 1031) says this implies treating insomnia unless the product is clearly for occasional sleeplessness.Disease
“Helps you fall asleep, without ‘occasional’”FDA’s 2000 rule (page 1031) says help falling asleep implies treating insomnia unless the context makes clear the product is only for occasional sleeplessness.Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

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