Merchient’s ingredient library

What can you say about passionflower in your ads and on your site?

The library supports 2 wordings for passionflower; the strongest is “Traditionally used in herbal medicine to help relieve restlessness or nervousness” (limited, 0.25-8 g dried herb top (or extract equivalent) a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats insomnia”.

Also called: Passiflora incarnata, Passion flower

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Limited evidenceWording 1

Claims Facts

“Traditionally used in herbal medicine to help relieve restlessness or nervousness.”

Daily dose0.25-8 g dried herb top (or extract equivalent) a day
SupportTraditional use in Health Canada’s monograph; no other listed source covers it.
Dose detailsAdolescents 12 to 17 and adults. Water extracts (decoction, infusion, aqueous dry extract) start at 1 g a day.
FormDried herb top, powder or extracts
SourceHealth Canada monograph: Passionflower

Limited evidenceWording 2

Claims Facts

“Traditionally used in herbal medicine as a sleep aid for occasional sleeplessness during times of mental stress.”

Daily dose0.25-8 g dried herb top (or extract equivalent) a day
SupportTraditional use in Health Canada’s monograph; no other listed source covers it.
Dose detailsAdolescents 12 to 17 and adults. Water extracts (decoction, infusion, aqueous dry extract) start at 1 g a day. Take 1 hour before bedtime as needed. Health Canada asks people to see a practitioner if sleeplessness lasts more than 4 weeks.
FormDried herb top, powder or extracts
SourceHealth Canada monograph: Passionflower

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Passionflower

Wording to avoidReason
“Treats insomnia”Names a sleep disorder; Health Canada says sleeplessness lasting more than 4 weeks needs a practitioner.Disease
“Treats anxiety”Names a mental health disorder; the supported wording is restlessness or nervousness.Disease
“Works like a sleeping pill or a benzodiazepine”Compares the product to a drug.Drug
“Helps you fall asleep, without ‘occasional’”FDA’s 2000 rule (page 1031) says help falling asleep implies treating insomnia unless the context makes clear the product is only for occasional sleeplessness.Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

Or write to hello@merchient.com