Merchient’s ingredient library

What can you say about lion’s mane in your ads and on your site?

The library supports 1 wording for lion’s mane; the strongest is “A source of fungal polysaccharides and antioxidants” (limited, up to 2.8 g dried fruiting body or mycelium a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Improves memory in dementia or Alzheimer’s disease”.

Also called: Hericium erinaceus, Lion’s mane mushroom

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Limited evidenceWording 1

Claims Facts

“A source of fungal polysaccharides and antioxidants.”

Daily doseup to 2.8 g dried fruiting body or mycelium a day
SupportHealth Canada sets a maximum dose only; no other listed source covers it.
Dose detailsUp to 2.8 g a day, dry or powdered, per Health Canada; no minimum is set.
FormDried or powdered fruiting body or mycelium
SourceHealth Canada monograph: Mushrooms

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Lion’s mane

Wording to avoidReason
“Improves memory in dementia or Alzheimer’s disease”Names diseases.Disease
“Treats depression or anxiety”Names mental health disorders.Disease
“Regrows nerves after injury”Implies repair of a damaged body system; no listed source supports it.Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

Or write to hello@merchient.com