Merchient’s ingredient library

What can you say about lemon balm in your ads and on your site?

The library supports 2 wordings for lemon balm; the strongest is “Traditionally used in herbal medicine to help relieve restlessness or nervousness, which helps promote sleep” (limited, 0.4-13.5 g dried herb top (or extract equivalent) a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats anxiety or insomnia”.

Also called: Melissa officinalis

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Limited evidenceWording 1

Claims Facts

“Traditionally used in herbal medicine to help relieve restlessness or nervousness, which helps promote sleep.”

Daily dose0.4-13.5 g dried herb top (or extract equivalent) a day
SupportTraditional use in Health Canada’s monograph; no other listed source covers it.
Dose detailsAdolescents 12 to 17 and adults.
FormDried herb top, powder or extracts
SourceHealth Canada monograph: Lemon Balm - Melissa officinalis

Limited evidenceWording 2

Claims Facts

“Traditionally used in herbal medicine to help relieve occasional mild digestive upset, such as an upset stomach, bloating and gas.”

Daily dose0.4-13.5 g dried herb top (or extract equivalent) a day
SupportTraditional use in Health Canada’s monograph; no other listed source covers it.
Dose detailsAdolescents 12 to 17 and adults.
FormDried herb top, powder or extracts
SourceHealth Canada monograph: Lemon Balm - Melissa officinalis

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Lemon balm

Wording to avoidReason
“Treats anxiety or insomnia”Names mental health and sleep disorders; the supported wording is traditional relief of restlessness or nervousness.Disease
“Relieves indigestion, without ‘occasional’”FDA’s 2000 rule (page 1031) accepts only ‘occasional’ indigestion wording; unqualified relief of indigestion is disease wording.Disease
“Works like a sedative or sleeping pill”Compares the product to a drug.Drug

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

Or write to hello@merchient.com