Merchient’s ingredient library

What can you say about L-theanine in your ads and on your site?

The library supports 1 wording for L-theanine; the strongest is “Supports a temporary feeling of relaxation” (moderate, 200-250 mg a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats or relieves anxiety”.

Also called: Theanine, N-ethyl-L-glutamine

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Moderate evidenceWording 1

Claims Facts

“Supports a temporary feeling of relaxation.”

Daily dose200-250 mg a day
SupportHealth Canada lists this use at 200-250 mg a day, citing a few small human studies; no other listed source covers L-theanine.
Dose detailsAdults 18 and older, total per day. Health Canada sets no timing or duration statement.
FormL-theanine from tea leaf or synthetic, taken by mouth
SourceHealth Canada monograph: L-Theanine

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: L-theanine

Wording to avoidReason
“Treats or relieves anxiety”Anxiety disorders are diagnosable conditions; the evidence covers a temporary feeling of relaxation, not an effect on a disorder.Disease
“A natural alternative to anti-anxiety medication, or naming a drug such as alprazolam (Xanax)”Compares the product to a drug and implies it does a drug’s job.Drug
“Cures stress”Promises a cure; the supported effect is short-term relaxation.Treatment

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

Or write to hello@merchient.com