Merchient’s ingredient library

What can you say about ginkgo in your ads and on your site?

The library supports 3 wordings for ginkgo; the strongest is “Helps support cognitive function in adults” (moderate, 80-240 mg standardized extract a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats dementia or Alzheimer’s disease”.

Also called: Ginkgo biloba

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Moderate evidenceWording 1

Claims Facts

“Helps support cognitive function in adults.”

Daily dose80-240 mg standardized extract a day
SupportHealth Canada lists it at 80-240 mg of standardized extract a day; no other listed source covers it.
Dose detailsAdults 18 and older. Health Canada: 80-240 mg of standardized extract a day (4-12 g dried leaf), at least 80 mg per dose. Ask a health care practitioner for use beyond 8 months (80 to under 120 mg a day), 6 weeks (120-180 mg) or 4 weeks (over 180 mg).
FormLeaf extract, standardized to 22-27% flavonoid glycosides and 5-7% terpene lactones
SourceHealth Canada monograph: Ginkgo Biloba

Moderate evidenceWording 2

Claims Facts

“Helps support memory in adults.”

Daily dose80-240 mg standardized extract a day
SupportHealth Canada lists it at 80-240 mg of standardized extract a day; no other listed source covers it.
Dose detailsAdults 18 and older. Health Canada: 80-240 mg of standardized extract a day (4-12 g dried leaf), at least 80 mg per dose. Ask a health care practitioner for use beyond 8 months (80 to under 120 mg a day), 6 weeks (120-180 mg) or 4 weeks (over 180 mg).
FormLeaf extract, standardized to 22-27% flavonoid glycosides and 5-7% terpene lactones
SourceHealth Canada monograph: Ginkgo Biloba

Moderate evidenceWording 3

Claims Facts

“Helps support peripheral circulation.”

Daily dose80-240 mg standardized extract a day
SupportHealth Canada lists it at 80-240 mg of standardized extract a day; no other listed source covers it.
Dose detailsAdults 18 and older. Health Canada: 80-240 mg of standardized extract a day (4-12 g dried leaf), at least 80 mg per dose. Ask a health care practitioner for use beyond 8 months (80 to under 120 mg a day), 6 weeks (120-180 mg) or 4 weeks (over 180 mg).
FormLeaf extract, standardized to 22-27% flavonoid glycosides and 5-7% terpene lactones
SourceHealth Canada monograph: Ginkgo Biloba

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Ginkgo

Wording to avoidReason
“Treats dementia or Alzheimer’s disease”Names diseases.Disease
“Thins the blood, or works like a blood thinner”Describes a drug action. Health Canada says not to use ginkgo with blood thinners.Drug
“Treats ADHD”Names a disease.Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

Or write to hello@merchient.com