Merchient’s ingredient library

What can you say about GABA in your ads and on your site?

The library supports 1 wording for GABA; the strongest is “Helps temporarily promote relaxation” (moderate, 50-3,000 mg a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats or relieves anxiety or panic attacks”.

Also called: Gamma-aminobutyric acid, 4-Aminobutanoic acid

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Moderate evidenceWording 1

Claims Facts

“Helps temporarily promote relaxation.”

Daily dose50-3,000 mg a day
SupportHealth Canada lists it at 50-3,000 mg a day, citing two studies; no other listed source covers GABA.
Dose detailsAdults 18 and older; at most 750 mg per single dose. Health Canada lists this use in its cognitive function products monograph, among ingredients with a relaxation action.
FormGABA from fermentation, kelp or synthesis, taken by mouth
SourceHealth Canada monograph: Cognitive Function Products

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: GABA

Wording to avoidReason
“Treats or relieves anxiety or panic attacks”Anxiety and panic disorders are diagnosable conditions; Health Canada’s use is a temporary feeling of relaxation.Disease
“A natural alternative to anti-anxiety medication, or works like benzodiazepines such as Xanax”Compares the product to a drug and implies it does a drug’s job.Drug
“Treats insomnia, or a cure for sleep problems”Names a sleep disorder and promises to treat it; no listed source supports sleep wording for GABA.Treatment

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

Or write to hello@merchient.com