Merchient’s ingredient library

What can you say about evening primrose oil in your ads and on your site?

The library supports 1 wording for evening primrose oil; the strongest is “Provides omega-6 fatty acids, including linoleic acid, for the maintenance of good health” (moderate, 1.3-6 g a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats eczema (atopic dermatitis)”.

Also called: Oenothera biennis

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Moderate evidenceWording 1

Claims Facts

“Provides omega-6 fatty acids, including linoleic acid, for the maintenance of good health.”

Daily dose1.3-6 g a day
SupportHealth Canada lists it at 1.3-6 g a day; no other listed source covers it.
Dose detailsAdults 18 and older. Health Canada: 1.3-6 g of evening primrose oil a day.
FormEvening primrose seed oil
SourceHealth Canada monograph: Evening Primrose Oil

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Evening primrose oil

Wording to avoidReason
“Treats eczema (atopic dermatitis)”Names a disease.Disease
“Relieves breast pain (mastalgia) or PMS symptoms”Names a medical condition.Disease
“Ripens the cervix or brings on labor”Describes a drug action in pregnancy.Drug

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

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