Merchient’s ingredient library

What can you say about collagen peptides in your ads and on your site?

The library supports 2 wordings for collagen peptides; the strongest is “Provides amino acids the body uses to build protein, including muscle protein” (moderate, 2.6-10 g hydrolyzed collagen a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Helps manage joint pain, or relieves joint pain”.

Also called: Hydrolyzed collagen, Hydrolysed collagen, Collagen

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Moderate evidenceWording 1

Claims Facts

“Provides amino acids the body uses to build protein, including muscle protein.”

Daily dose2.6-10 g hydrolyzed collagen a day
SupportHealth Canada lists it based on collagen’s amino acid content; no other listed source covers it.
Dose detailsAdults 18 and older. Health Canada also accepts a smaller amount if it supplies at least set minimums of each amino acid named.
FormHydrolyzed collagen
SourceHealth Canada monograph: Hydrolyzed collagen

Moderate evidenceWording 2

Claims Facts

“Provides lysine, which helps the body form collagen.”

Daily doseup to 10 g hydrolyzed collagen a day
SupportHealth Canada lists it; no other listed source covers it.
Dose detailsThe daily amount must supply at least 133 mg lysine; the maximum is 10 g hydrolyzed collagen. Adults 18 and older.
FormHydrolyzed collagen
SourceHealth Canada monograph: Hydrolyzed collagen

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Collagen peptides

Wording to avoidReason
“Helps manage joint pain, or relieves joint pain”FDA’s 2000 rule (page 1016) says ‘joint pain’ is characteristic of arthritis, so joint-pain wording is a disease claim in a US review.Disease
“Relieves arthritis or osteoarthritis pain”Names a disease. Health Canada lists osteoarthritis wording, but it names a disease; the joint-pain wording without a disease name is listed separately.Disease
“Rebuilds cartilage in damaged or arthritic joints”Implies reversing joint disease; no listed source supports it.Disease
“Works like a pain reliever”Compares the product to a drug.Drug

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

Or write to hello@merchient.com