Merchient’s ingredient library

What can you say about chamomile (German) in your ads and on your site?

The library supports 2 wordings for chamomile (German); the strongest is “Traditionally used in herbal medicine to help relieve mild, occasional digestive upset such as gas, bloating and belching” (limited, 1.5-24 g dried flower (or extract equivalent) a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats anxiety”.

Also called: German chamomile, Matricaria chamomilla, Chamomile

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Limited evidenceWording 1

Claims Facts

“Traditionally used in herbal medicine to help relieve mild, occasional digestive upset such as gas, bloating and belching.”

Daily dose1.5-24 g dried flower (or extract equivalent) a day
SupportTraditional use in Health Canada’s monograph; no other listed source covers it.
Dose detailsAdults 18 and older; Health Canada gives smaller doses for children 2 and older.
FormDried flower, powder, tea or extracts
SourceHealth Canada monograph: Chamomile, German - Oral

Limited evidenceWording 2

Claims Facts

“Traditionally used in herbal medicine to help relieve restlessness or nervousness, which helps promote sleep.”

Daily dose1.5-24 g dried flower (or extract equivalent) a day
SupportTraditional use in Health Canada’s monograph; no other listed source covers it.
Dose detailsAdults 18 and older.
FormDried flower, powder, tea or extracts
SourceHealth Canada monograph: Chamomile, German - Oral

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Chamomile (German)

Wording to avoidReason
“Treats anxiety”Names a mental health disorder; NCCIH’s anxiety findings are research only.Disease
“Soothes gut inflammation or inflammatory bowel conditions”Names or implies a disease.Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

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