Merchient

Merchient’s ingredient library

What can you say about bovine colostrum in your ads and on your site?

The library supports 2 wordings for bovine colostrum; the strongest is “Helps support the immune system” (moderate, 0.4-10 g dried colostrum a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Protects against colds and flu”.

Also called: Colostrum

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Moderate evidenceWording 1

Claims Facts

“Helps support the immune system.”

Daily dose0.4-10 g dried colostrum a day
SupportHealth Canada lists it at 0.4-10 g a day; no other listed source covers it.
Dose detailsAdults 18 and older; ask a practitioner for use beyond 12 weeks.
FormPowdered bovine colostrum
SourceHealth Canada monograph: Bovine Colostrum

Moderate evidenceWording 2

Claims Facts

“Helps support immune function in the upper respiratory tract.”

Daily dose0.4-10 g dried colostrum a day
SupportHealth Canada lists it; no other listed source covers it.
Dose detailsAdults 18 and older; ask a practitioner for use beyond 12 weeks.
FormPowdered bovine colostrum
SourceHealth Canada monograph: Bovine Colostrum

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Bovine colostrum

Wording to avoidReason
“Protects against colds and flu”Names infectious diseases; the supported wording is immune function.Disease
“Treats diarrhea or gut infections”Names disease conditions.Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Sources

Where this comes from.

All ingredient guides

Check the claims on your own site. Free.

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