Claims Facts
| Wording to avoid | Reason |
|---|---|
| “Lowers blood sugar, or helps manage diabetes”Names a disease; the only review read concerns people with type 2 diabetes. | Disease |
| “Nature’s metformin, or works like metformin”Compares the product to a drug. | Drug |
| “Lowers cholesterol”FDA’s 2000 rule gives ‘lowers cholesterol’ as an example of a disease claim. | Disease |
Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.