Merchient

Merchient’s ingredient library

What can you say about bacopa in your ads and on your site?

The library supports 2 wordings for bacopa; the strongest is “Helps support cognitive function” (moderate, 300 mg standardized extract a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats ADHD”.

Also called: Bacopa monnieri, Brahmi

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Moderate evidenceWording 1

Claims Facts

“Helps support cognitive function.”

Daily dose300 mg standardized extract a day
SupportHealth Canada lists it at 300 mg of standardized extract a day; no other listed source covers it.
Dose detailsHealth Canada: 300 mg of extract a day, standardized to 40-55% bacosides. Its traditional Ayurvedic memory use also covers 1-6.5 g of dried herb a day.
FormDried whole plant or herb top extract, standardized to 40-55% bacosides
SourceHealth Canada monograph: Cognitive Function Products

Moderate evidenceWording 2

Claims Facts

“Helps support memory.”

Daily dose300 mg standardized extract a day
SupportHealth Canada lists it at 300 mg of standardized extract a day; no other listed source covers it.
Dose detailsHealth Canada: 300 mg of extract a day, standardized to 40-55% bacosides. Its traditional Ayurvedic memory use also covers 1-6.5 g of dried herb a day.
FormDried whole plant or herb top extract, standardized to 40-55% bacosides
SourceHealth Canada monograph: Cognitive Function Products

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Bacopa

Wording to avoidReason
“Treats ADHD”Names a disease.Disease
“Treats dementia or Alzheimer’s disease”Names diseases.Disease
“Treats anxiety”Names a disease.Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Sources

Where this comes from.

All ingredient guides

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

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