Merchient’s ingredient library

What can you say about apigenin in your ads and on your site?

The library supports 1 wording for apigenin; the strongest is “Provides an antioxidant that helps protect cells against damage from free radicals” (limited, up to 20 mg a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Treats insomnia, or a cure for sleep problems”.

Reviewed

Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.

Supported wordings

What you can say.

Limited evidenceWording 1

Claims Facts

“Provides an antioxidant that helps protect cells against damage from free radicals.”

Daily doseup to 20 mg a day
SupportHealth Canada sets a maximum dose only; no other listed source covers it.
Dose detailsAdults 18 and older; take with a meal. Health Canada’s antioxidants monograph sets a maximum of 20 mg a day and no minimum.
FormApigenin, from plant sources or synthetic
SourceHealth Canada monograph: Antioxidants

How strong the evidence is

Strong evidence
At least two listed sources support it independently at a comparable dose and form, and none disagrees.
Moderate evidence
One listed source supports it as an evidence-based use at that dose, and no listed source disagrees.
Limited evidence
The only support is traditional use, the sources disagree, or the source itself calls the evidence weak.

Wordings to avoid

What to leave out.

Claims Facts

Ingredient: Apigenin

Wording to avoidReason
“Treats insomnia, or a cure for sleep problems”Names a sleep disorder; no listed source supports sleep wording for apigenin.Treatment
“Works like a sleeping pill, or a natural Ambien”Compares the product to a drug.Drug
“Fights or prevents cancer”Names a disease; no listed source supports it.Disease

Disease: names or implies a disease. Drug: names a drug or presents the product as one. Treatment: promises to treat, cure or prevent a condition.

Check the claims on your own site. Free.

Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.

Or write to hello@merchient.com