What can you say about acacia fiber in your ads and on your site?
The library supports 2 wordings for acacia fiber; the strongest is “A prebiotic fibre that helps feed beneficial gut bacteria such as bifidobacteria” (moderate, 10-20 g a day). Avoid wording that names or implies a disease, a drug or a treatment, such as “Relieves IBS”.
Not legal advice. This guide shows the wording that published evidence supports at a daily dose, from the sources linked below; it is not a ruling on any claim. Your own product, its form and dose, and your own evidence still need to match the wording you use.
Supported wordings
What you can say.
Moderate evidenceWording 1
Claims Facts
“A prebiotic fibre that helps feed beneficial gut bacteria such as bifidobacteria.”
Daily dose
10-20 g a day
Support
Health Canada lists it at 10-20 g a day, citing human studies; no other listed source covers it.
“A source of fibre that supports a healthy digestive system and digestive regularity.”
Daily dose
2.5-20 g a day
Support
Health Canada lists it; no other listed source covers it.
Dose details
Adults 18 and older, as part of a fibre-containing diet for the regularity wording. Health Canada: at least 4 g of fibre a day may be called a high source and 6 g a very high source.
Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.