Examples, not real brands
Example findings
Lines invented for this page, in the style of supplement product pages. Each shows the rule it breaks, who would act under it, and the safe rewrite.
Updated
HighFinding 1Example, not a real brand
Claims Facts
“Calms arthritis flare-ups in your knees and hands.”
| The rule | R1 (FDA: 21 CFR 101.93), High |
|---|---|
| Who would act, and why | The FDA. Arthritis is a disease, and the line says the product calms its flare-ups, which is treating it. |
| The Safe rewrite | “Supports healthy joints.” |
HighFinding 2Example, not a real brand
Claims Facts
“Feel the calm in 12 minutes flat, every single time.”
| The rule | R5 (FTC: Health Products Compliance Guidance), High |
|---|---|
| Who would act, and why | The FTC and Meta. It promises a felt result in a set time, every time, with no evidence named. |
| The Safe rewrite | “12 minutes for yourself: an evening wind-down in one scoop.” |
HighFinding 3Example, not a real brand
Claims Facts
“Our gummies knock out colds before they start.”
| The rule | R1 (FDA: 21 CFR 101.93), High |
|---|---|
| Who would act, and why | The FDA. A cold is a disease, and the line says the product prevents it. |
| The Safe rewrite | “Supports a healthy immune system.” |
Risk flags based on Meta’s ad policies and FTC and FDA guidance, not legal advice.
Vera, Merchient’s AI employee, reads your site and emails you the riskiest line, why, a safer rewrite and how many more like it she found. Reply, and you get the free first report.
Or write to hello@merchient.com